The menu will house all of your other major ad options. Nowhere else do people tell you exactly what they want and then let advertisers compete to show it to them first.
Instead, we need to build a Facebook sales funnel , first. That means a series of campaigns all with different objectives. Some get you attention and awareness. Others do the nurturing. So that one or two can do all of the converting. Step 1.
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You do that through awesome content that makes them laugh or helps them solve some problem. Then you pull them back to your site. But this website traffic will help you create a new custom audience. And then you go somewhere else without buying. But everywhere you go, ads from the Wynn follow you around! Those are retargeting ads. They placed a little pixel on your device when you visited their site. And now they can send you follow-up messages to get you to come back to eventually spend some money.
And then automatically send them ads for something related to what they just looked at. So you might start out with something lighthearted to get their attention. Or a useful blog post. One reason? In the early stages here, you need enough eyeballs to get fast, relevant data. So you can target a fairly large audience of roughly , up to two million people at this point. Smaller budget? Then you can refine with demographic criteria like location, age, gender, etc. Step 2. Now you can capitalize on that by sending those people offers that will transform them from strangers into leads.
The point is to get some basic information from them for the least amount of money possible. Your audience targeting at this step should be easy, too.
Simply send these ads to the custom audience of past website visits you just created! That way, your brand should still be fresh in their minds. And the right offer will still catch their attention. Step 3.
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So now you just need to send them product offers that are too good to be true so they hand over their payment info. Do you sell high priced products or services? No problem. You too can sell using Facebook ads.
You just need to scale down your offer, first. They should be ready, willing, and able now. This looks a little time-consuming because it is. The first campaign will bring people in. The second will warm them up. And the third will get them to convert. Now you know the secret.
You need to have a few campaigns running, simultaneously, to slowly but surely transform strangers into loyal customers. But… how are you supposed to come up with a budget for something like that? That way we can start estimating your sales. So… how much is it going to cost to get those 1, clicks? This is the max number you want to spend each day to hit your goal.
After defining budgets, you can select an objective so that Facebook will automatically help you do a better job of reaching your goals. Because Facebook will help you out.
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For example, if you select clicks, their own system will monitor and adjust in order to get you the most clicks. Your two main bidding options are manual and automatic. Manual means you can control the limits for how much you spend. So by selecting Automatic bidding, it will help adjust things for you to maximize what matters: sales. For example, it makes no sense to show ads on weeknights or over the weekend if your office is only open from to take phone calls and respond to new leads. After running campaigns for a few weeks, you might also notice that certain days or times generate the best results for the least amount of money.
For example, you can have them shown as quickly as possible exhausting your daily budget the soonest. Or you can spread them out evenly throughout the day. All new ad campaigns require a fan or brand page to go with it. Already got that part covered? Go ahead and skip over to Step 3 to see how to create your first campaign.
Facebook ads can only be attached to businesses, never individuals. Go to the create page site and pick an option. Next, you have to enter some info about your page, a website and what you want the page name to be, inside Facebook. Set a country, or even specific states and cities, as well as the right age and gender categories.
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Under interests, select a few likes that they share with you or your brand. These can also be other influencers in your industry or products or companies.
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But, before starting to create ads, you should do at least two things. Add a cover and create a call-to-action. Your cover should be simple, uplifting and ideally, if you have a company tied to your name, just show its logo. You can use this cover creator to craft one in 2 minutes.
Then, you can choose your objective. As with our Google ads , we want to keep it as simple as possible, to just get started. Now, enter the link to your website. Remember, profit is the only thing that counts! For example, 10, might be an OK audience size if you have a tiny budget and are just dipping your toe into Facebook ad waters. For example, pick a few specific cities in the countries that you want to target even better to focus on one country and narrow down the age span to about 10 years. If I want to get young entrepreneurs to sign up to my email list, I can narrow down the age group to , then select that I want only men in Seattle and specify even further.
If I find a statistic that shows that most entrepreneurs in that age category are single, then I can set that as criteria for my targeting, too. After selecting a few interests and behaviors, my audience immediately shrinks down to less than 1, I just added a few more big cities, especially ones with high concentrations of tech entrepreneurs, like San Francisco, New York and Austin. Otherwise, Facebook will happily show your ad to as many people in your audience as possible, instead of trying to get them to actually click by maybe showing them the same ad more than once.
This should also be in the range that Facebook suggests, but on the lower end. You could change this by setting it to ongoing and then just turning the ads off manually at the end date. That way your ads will be shown evenly, and you have enough time to make adjustments along the way.